The way cane sugar is supposed to be, Just Panela cane sugar is hand cut, hand kettled, hand crafted. That means no industrial collection or processing. Just Panela cane sugar retains the natural characteristics, knows as "terroir" (pronounced; 'ter-war'). This means a product of nature retains its taste from the soil, climate, and region from whence it came. When white, turbinado, and brown sugars are centrifugally refined the good is thrown out with the bad. That includes the naturally occurring vitamins, minerals, and amino acids.
At Just Panela we strongly believe in the philosophy that “what grows together goes together.” Our USDA Certified Organic unrefined cane sugar from Colombia, otherwise known as ‘panela,’ is sourced in the same region where your Colombia Arabica beans are grown. Panela’s robust, earthy taste makes it the best sweetener available for coffee and tea.
When sampling panela, one can immediately recognize the difference in taste and texture from other sugars like turbinado and brown sugar. Used in coffee and tea, panela acts as a sweetener that naturally complements the flavor and minerality of the coffee bean or tea leaf. In baked goods and other food, it enhances the flavor profile, adding hints of caramel, molasses, raisin, and spice. Panela’s ability to compliment quality tea and coffee while adding a subtle yet distinct flavor profile to foods, makes it a welcome alternative for consumers in premium cafes, bakeries and homes.
Unlike commercially refined sugars, panela doesn’t undergo the heavily mechanized process that strips away the natural matter from the cane. As a result, it retains the vitamins and minerals inherent to the cane plant itself, including potassium, calcium, magnesium, manganese, and vitamins A, B, C, D, E. Additionally, panela’s more complex carbohydrates break down slower in your bloodstream, providing sustained energy release preferable for diabetics and athletes.
We currently work with a USDA Certified Organic farm in the Valle de Cuaca department, to bring real raw, unrefined, nutritious cane sugar to consumers in a variety of settings. Bulk customers include coffee roasters, cafes, restaurants, bakeries, and food manufacturers. Just Panela has 1 lb kraft bags placed in retailers nationwide.
When Just Panela’s founder first moved to Colombia in 2010, he encountered a unique unrefined form of cane sugar, otherwise known as “panela.” Usually sold in blocks that must one must break down with a knife or cheese grater, panela is consumed daily in the morning with hot water (“agua panela”) and at lunchtime with cold water and lime juice (“guarapo”).
Our founder recognized that Panela could provide an organic alternative to artificial sweeteners and highly processed modern sugars available to American consumers. With the help of a co-founder, the two subsequently started Just Panela in 2013 in an effort to bring Panela, preferable in both taste and texture, to the American market. The company objective is to replace brown, white, and turbinado sugar in all areas of specialty coffee and tea, food and beverage products, baking, food service, natural, gourmet, and grocery.
Just Panela asks; why was sugar refined in the first place? The answer is that industrial sugar has no choice but to be refined due to the industrial collection process used by big sugar. It’s a dirty process that requires cleaning and filtering, involving multiples of chemicals as well as cow bone char! Just Panela, on the other hand is machete cut by hand, and kettle cooked by hand to allow sugar cane to retain its natural mineral content and teroir.